Lose 25+ Pounds of Fat in 6 Months and Finally Keep it Off For Good!
Discover the science based fat loss system hundreds of men have used to become dangerously disciplined and build a lean, strong body they’re proud of.
Sam
“I lost 65lbs and learnt how to build exercise & healthy food into my life without having to overhaul it.
10/10 recommend.”
★★★★★
Pete
“I feel 10 years younger! I've got my energy and my confidence back. Hands down the best program I've tried"
★★★★★
James
“The accountability has been a
game-changer. Doug gave me a simple plan that was easy to follow. I just wish I'd started sooner!"
★★★★★
Does This Sound Like You?
✅ You’ve lost weight before, but can never keep it off.
✅ You struggle to stay consistent for longer than 3 weeks.
✅ You're sick of sucking in your gut when someones taking a photo.
✅ You’re tired of the conflicting advice and just want a simple plan that actually works!
You're not alone...
Here's The Problem
Most fitness programs expect you to re-arrange your life, cut the food you love, and spend your life at the gym. That's why they fail.
This program is built for normal guys who live in the real world.
You'll get all the tools you need to finally see lasting results, without having to give up the food you love, sacrifice your social life or spend hours on the treadmill.
Other Programs
❌ 5-6 extreme workouts per week
❌ Boring "chicken & broccoli" diets
❌ "Just train harder bro" accountability
❌ Built by a spotty 20 year old in his mummy's basement
The Primal Protocol
✅ 3-4 structured workouts per week
✅ Flexible nutrition plans
✅ Data driven check in's every week
✅ Built by a 38 year old man whose worked with 500+ men in your position
How It Works
Step 1: Launch 🚀
After you sign up and complete the onboarding I’ll build the first phase of your workout and nutrition plan.
Your plan will be personalised to your goals and experience level. And you’ll get access to it within 24 hours so you can start straight away.
Then we’ll jump on a one to one kick-off call so I can walk you through your program and answer any questions.
Step 2: Build 🏗️
Most guys struggle to stay consistent because their habits aren’t aligned with their goals.
You’ll get a custom dashboard to set your goals, track your progress and develop the daily habits that make fat loss feel effortless
You’ll also get access to over 100+ coaching videos that aren’t on YouTube.
And you’ll have weekly check-ins & private coaching calls with me every month - so you’re never guessing, never stuck, and never alone.
Step 3: Transform 🦸🏻♂️
This is where everything clicks.
Your belt will be two notches tighter. Your arms will fill out your t-shirts, and you’ll have ten times the energy & confidence you had before.
In just 180 days, you won’t even recognise yourself, and your only complaint will be that you need a whole new wardrobe! 😂
Matt
"My Testosterone levels were sub-optimal before I started. Now I feel like a different man! Doug was there every step of the way and I cannot praise him enough!"
★★★★★
Glenn
"This program has fitted perfectly with my schedule. I've gone from overweight 'dadbod' to the best shape of my life. Now my son asks if his daddy is going on Gladiators!"
★★★★★
Will
"I can't recommend Doug highly enough! I've always struggled to stick to a routine but Doug guided me through every step . I was so happy I extended straight away."
★★★★★
What You'll Get
🏋️ Personalised workout and nutrition plan to maximise your results
📲 Direct access to Doug as your coach
🗺️ Step by step blueprint that's easy to follow
✅ Weekly accountability check in's to keep you on track
🎥 Access to over 100+ videos you can't see on YouTube
💪🏼 Visible results that last (or your money back!)
Money Back Guarantee
You’ve probably tried other programs in the past. And I'm guessing you didn't get the results you hoped for.
But I've got so much confidence in my program that I'm happy to offer you a full money back guarantee.
That means if you follow the program and don't get amazing results, I’ll refund your money. No questions asked.
John
"I’ve seen positive changes in my body that I didn't think I'd see! Doug helped me with my nutrition, habits & mental health"
★★★★★
Sam
"Doug created a bespoke plan for me, told me exactly what I needed to do and motivates me in exactly the way I needed!
★★★★★
Umar
"I followed Doug's advice and the results speak for themself. I lose so much belly fat in 2 months and now I know what works!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Personalised calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Join Now
The trainer in your local gym will charge you a small fortune to count your reps and tell you to "eat more protein".
I'll build you a personalised workout and nutrition program, give you a simple blueprint to follow, hold you accountable at every step, and get you in the best shape of your life - all for a fraction of the price.
Elite Coaching Program
£997 for 6 Months
✅ Fast track set up in 24 hours
✅ Direct access to Doug as your coach
✅ Personalised workout & nutrition plan
✅ Weekly accountability check in's
✅ Monthly 1-1 coaching calls with Doug
✅ Access to the VIP community
✅ Full money back guarantee
✅ Bonus 1: 120+ videos you can't see on YouTube
✅ Bonus 2: 10 exclusive cheat sheets & downloads
✅ Bonus 3: Access to Doug's AI Brain
*Payment plans available on request*
Still On The Fence?
I understand! Investing in your health isn’t something you take lightly.
If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details and I’ll be in touch within 24 hours
Apply Now
Please complete the short application form, and if you're a good fit for the program I will reach out to you personally. It only takes 45 seconds!
UPDATE: Only 3 spots available in November!
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.
Lose 25+ Pounds of Fat in 6 Months and Finally Keep it Off For Good!
Discover the science based fat loss system hundreds of men have used to become dangerously disciplined and build a lean, strong body they’re proud of.
Sam
“I lost 65lbs and learnt how to build exercise & healthy food into my life without having to overhaul it. 10/10 recommend.”
★★★★★
James
“The accountability has been a
game-changer. Doug gave me a simple plan that was easy to follow. I just wish I'd started sooner!"
★★★★★
Does This
Sound Like You?
✅ You’ve lost weight before, but can never keep it off.
✅ You struggle to stay consistent for longer than 3 weeks.
✅ You're sick of sucking in your gut when someones taking a photo.
✅ You’re tired of the conflicting advice and just want a simple plan that actually works!
You're not alone...
Here's The Problem
Most fitness programs expect you to re-arrange your life, cut the food you love, and spend your life at the gym.
But that's why they fail.
Other Programs
❌ 5-6 extreme workouts per week
❌ Boring "chicken & broccoli" diets
❌ "Just train harder bro" accountability
❌ Built by a spotty 20 year old in his mummy's basement
This program is built for normal guys who live in the real world.
You'll get all the tools you need to finally see lasting results, without having to give up the food you love, sacrifice your social life or spend hours on the treadmill.
The Primal Protocol
✅ 3-4 structured workouts per week
✅ Flexible nutrition plans
✅ Data driven check in's every week
✅ Built by a 38 year old man whose worked with 500+ men in your position
How It Works
Step 1: Launch 🚀
After you sign up and complete the onboarding I’ll build the first phase of your workout and nutrition plan.
Your plan will be personalised to your goals and experience level. And you’ll get access to it within 24 hours so you can start straight away.
Then we’ll jump on a one to one kick-off call so I can walk you through your program and answer any questions.
Step 2: Build 🏗️
Most guys struggle to stay consistent because their habits aren’t aligned with their goals.
You’ll get a custom dashboard to set your goals, track your progress and develop the daily habits that make fat loss feel effortless
You’ll also get access to over 100+ coaching videos that aren’t on YouTube.
And you’ll have weekly check-ins & private coaching calls with me every month - so you’re never guessing, never stuck, and never alone.
Step 3: Transform 🦸🏻♂️
This is where everything clicks.
Your belt will be two notches tighter. Your arms will fill out your t-shirts, and you’ll have ten times the energy & confidence you had before.
In just 180 days, you won’t even recognise yourself, and your only complaint will be that you need a whole new wardrobe! 😂
Pete
“I feel 10 years younger! I've finally got my energy and my confidence back. Hands down the best program I've ever tried"
★★★★★
Will
"I can't recommend Doug highly enough! I've always struggled to stick to a routine but Doug guided me through every step . I was so happy I extended straight away."
★★★★★
What You'll Get
🏋️ Personalised workout and nutrition plan to maximise your results
📲 Direct access to Doug as your coach
🗺️ Step by step blueprint that's easy to follow
✅ Weekly accountability check in's to keep you on track
🎥 Access to over 100+ videos you can't see on YouTube
💪🏼 Visible results that last (or your
money back!)
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Money Back Guarantee
You’ve probably tried other programs in the past. And I'm guessing you didn't get the results you hoped for.
But I've got so much confidence in my program that I'm happy to offer you a full money back guarantee.
That means if you follow the program and don't get amazing results, I’ll refund your money. No questions asked.
Matt
"My T levels were sub-optimal before I started. Now I feel like a different man! Doug was there every step and I can't praise him enough!"
★★★★★
Glenn
"This program has fitted perfectly with my schedule. I've gone from overweight 'dadbod' to the best shape of my life. Now my son asks if his daddy is going on Gladiators!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Join Now
The trainer in your local gym will charge you a small fortune to count your reps and tell you to "eat more protein".
I'll build you a personalised workout and nutrition program, give you a simple blueprint to follow, hold you accountable at every step, and get you in the best shape of your life - all for a fraction of the price.
Elite Coaching Program
£997 for 6 Months
✅ Fast track set up in 24 hours
✅ Direct access to Doug as your coach
✅ Personalised workout & nutrition plan
✅ Weekly accountability check in's
✅ Monthly 1-1 coaching calls with Doug
✅ Access to the VIP community
✅ Full money back guarantee
✅ Bonus 1: 120+ videos you can't see on YouTube
✅ Bonus 2: 10 exclusive cheat sheets
✅ Bonus 3: Access to Doug's AI Brain
*Payment plans available on request*
Still On The Fence?
I understand! Investing in your health isn’t something you take lightly.
If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details below and I’ll be in touch within 24 hours.
Apply Now
Please complete the short application form, and if you're a good fit for the program I will reach out to you personally. It only takes 45 seconds!
UPDATE: Only 3 spots available in November!
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.