*Attention: Busy Guys Over 35 Who Want to Get Back Into Shape*
Burn Your Stubborn Belly Fat
and Keep it off For Good
(No Crazy Diets or Wasting Hours in the Gym)
Step 1: Watch the short video to find out how it works
I help busy men build lean, strong bodies with less than 2 hours of exercise a week
Sam
“I lost 65lbs and learned how to build exercise & healthy food into my life without a strict diet. 10/10 recommend.”
★★★★★
Pete
“I feel 10 years younger, I've got my energy and confidence back. Hands down the best program I've tried"
★★★★★
James
“The accountability has been game-changing. I got a simple plan that was easy to follow. I wish I'd started sooner!"
★★★★★
The Primal Protocol
Most programs are designed by young guys, for young guys. They expect you to re-arrange your life, cut out your favourite food, and live at the gym. That's why they fail.
The Primal Protocol is specifically built for busy men over 35. So whether you’re travelling for work, negotiating with your kids or stuck behind a desk all day, it fits around your life and gives you the structure and accountability you need to see real, lasting results.
Step 1: Launch 🚀
With fast-track onboarding, your personalised workout and nutrition plan will be set up within 24 hours so you can start making progress straight away. I'll walk you through the whole thing, answer any questions, and make sure you feel confident from day 1.
Step 2: Build 🏗️
Once you're set up, I'll help you build the habits and systems you need to create lasting change. You'll burn 2-5lbs of fat within the first couple of weeks, and start to feel your energy come back and your confidence grow.
Step 3: Bump 😱
This is where most guys fall off when they don't have a coach. Life gets busy, progress slows, motivation dips and they slip back into old habits. But that won’t happen to you because I’ll be in your corner holding you accountable and keeping you on track.
Step 4: Transform 🦍
In 12 weeks you'll shred 15-20 lbs of fat, have ten times the energy and beam with confidence as you finally recognise the man in the mirror again. Your friends will notice how different you look and see how different you carry yourself, and your only regret will be that you didn't start sooner!
Matt
"Before I started my testosterone levels were sub-optimal. Wind forward 5 months and I feel like a different man!
Doug's been there every step and I can't praise him enough! I'd highly recommend checking him out if you’re serious about making positive changes to your life."
★★★★★
Glenn
"As a busy dad of two, working in a stressful job this program has fitted in perfectly with my schedule.
I've gone from burnt out, overweight 'dadbod' to the best shape of my life. I lost 15kg in 6 months and now my son asks if his daddy is going on Gladiators!"
★★★★★
Will
"I cannot recommend Doug highly enough! I've never been fitness minded and always struggled to stick to a routine.
Doug took the time to understand the challenges and guided me through every step in a way that worked for me. I was so happy I extended straight away."
★★★★★
How the f**k did it get this bad?!
After 10 years stuck behind a desk, working boring office jobs, I hit rock bottom.
I was overweight, burnt out, and barely recognised the man I saw in the mirror.
I used to spend the weekdays waiting for 5pm, and the weekends getting drunk to escape from the life I'd grown to hate. I'd lost my drive, and at one point, I even lost the will to live.
This was me back then. Scoffing a double cheeseburger with a beer I'd snuck into McDonalds.
When my friend showed me that photo I knew I had to make some big changes.
But it didn’t exactly go to plan…
The conflicting advice on social media had me completely confused.
I spent months yo-yo'ing from one diet to the next, without any success. I'd lose a few pounds, crash and gain it all back.
It wasn't working...
So instead of getting my advice from Instagram, I started reading dusty old text books and scientific journals.
It took 6 months, but after a lot of late nights I finally figured out where I was going wrong, and exactly what I needed to do to fix it.
I implemented what I'd learned and started burning fat straight away.
Within just 4 months I'd lost 50 lbs!
I had visible abs for the first time, and my arms were hugging my t-shirts.
My confidence skyrocketed, and after all those years, it finally felt like I was in control of my health again.
That experience didn't just change my body. It changed my entire life. And pretty soon, other guys started asking me what my secret was and how I'd done it.
Fast forward 6 years to today and I’ve helped thousands of men shred stubborn fat, get back into shape, and take control of their health once and for all, using
The Primal Protocol.
John
"Doug listened to my challenges and built a bespoke package covering nutrition, sleep, habits and mental health.
I would definitely recommend Doug. I’ve seen positive changes in my body that I didn't think I'd see!"
★★★★★
Sam
"Doug is honest & straight forward. He told me exactly what I needed to do and set out a way forward for me.
It’s not a one size fits all jobby! Doug created a bespoke plan for me and motivates me in exactly the way I need."
★★★★★
Umar
"Doug gave me a bespoke training program and took the time to explain everything clearly.
I took all his advice and the results speak for themself. In 2 months I lost so much belly fat and now I know what works!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Personalised calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
What You Get
The Primal Protocol gives you the four pillars that every man needs to
transform his body, and keep the results for life.
Macros 🍗
Simple, sustainable nutrition targets tailored to your goals. No guesswork, no gimmicks, no cutting out the foods you love. Just a system that works.
Mindset 🧠
Coaching that rewires how you think about your fitness, and destroys your negative self talk or limiting beliefs — so you can stay consistent, beat self-sabotage, and finally follow through.
Workouts 🏋
A personalised training plan with time-efficient workouts based on your goals and experience level, that you can do from home or in the gym, complete with instructional videos for every exercise.
Habits 📆
Your own customised habits dashboard so you can track your progress, build consistency and lock in daily non-negotiable habits that keep you accountable and drive results.
Plus...
✅ Daily SMS support
✅ Weekly accountability check in's
✅ Access to the private community
✅ Access to over 100 exclusive videos and resources
Money Back Guarantee
Follow your plan and get results, or get your money back.
Simple.
This Is Perfect For You If...
✅ You’ve tried losing weight before, but fallen off track and gained it back when
life got busy.
✅ You're tired of waking up feeling flat before your feet even touch the floor, and barely recognise yourself in the mirror now.
✅ You’re sick to death of the conflicting advice and just want a simple system that actually works for a guy like you!
Choose Your Package
An experienced personal trainer will charge you $60-$100 for an hour in the gym.
I'll give you a personalised workout and nutrition plan with daily accountability, and weekly check-in's - all for a fraction of the price.
Essentials
$549 for 12 weeks
✅ Personalised Workout Program
✅ Tailored Nutrition Targets & Macros
✅ Daily SMS support
✅ Weekly Accountability Check In
✅ Access to the Private Community
✅ Exclusive Video Content
✅ Recipe Books & Cheat Sheets
Elite
$799 for 12 weeks
✅ Everything on Essentials, PLUS...
✅ 24-Hour Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Private Coaching Calls every month
✅ Full Money Back Guarantee
Transform
$1,299 for 24 weeks
✅ Everything on Essentials
✅ Everything on Elite
✅ Double the coaching time
✅ Save $300!
Still Not Sure?
I get it! Investing in your health isn’t something you take lightly. So if you’ve got any questions or just want to make sure it's the right fit, leave your details and I’ll reach out to you within 24 hours.
Frequently Asked Questions
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
Why is the program 12 weeks?
I've tried week to week, month to month, and 4, 8 & 12 week programs. After 5 years experience I have the data which proves that the 12 week program gets people the best results. Best results = best value for you!
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.
**For Busy Guys Over 35 Who Want to Get Back Into Shape**
Burn Your Stubborn Belly Fat
and Keep It Off For Good
(No Crazy Diets or Wasting Hours in the Gym)
Step 1: Watch the short video to find out how it works
I help busy men build lean, strong bodies with less than 2 hours of exercise a week
Sam
“I lost 65lbs and learned how to build exercise & healthy food into my life without a strict diet."
★★★★★
James
“The accountability has been game-changing. I got a simple plan that was easy to follow. I wish I'd started sooner!"
★★★★★
The Primal Protocol
Most programs are designed by young guys, for young guys. They expect you to re-arrange your life, cut out your favourite food, and live at the gym.
That's why they fail.
The Primal Protocol is specifically built for busy men over 35.
So whether you’re travelling for work, negotiating with your kids or stuck behind a desk all day, it fits around your life and gives you the structure and accountability you need to see real, lasting results.
Step 1: Launch 🚀
With fast-track onboarding, your personalised workout and nutrition plan will be set up within 24 hours so you can start making progress straight away.
I'll walk you through the whole thing, answer any questions, and make sure you feel confident from day 1.
Step 2: Build 🏗️
Once you're set up, I'll help you build the habits and systems you need to create lasting change.
You'll burn 2-5lbs of fat within the first couple of weeks, and start to feel your energy come back and your confidence grow.
Step 3: Bump 😱
This is where most guys fall off when they don't have a coach. Life gets busy, progress slows, motivation dips and they slip back into old habits.
But that won’t happen to you because I’ll be in your corner holding you accountable and keeping you on track.
Step 4: Transform 🦍
In 12 weeks you'll shred 15-20 lbs of fat, have ten times the energy and beam with confidence as you finally recognise the man in the mirror again.
Your friends will notice how different you look and see how different you carry yourself, and your only regret will be that you didn't start sooner!
Pete
“I feel 10 years younger, I've got my energy and confidence back. Hands down the best program I've tried"
★★★★★
Will
"I cannot recommend Doug highly enough! I've never been fitness minded and always struggled to stick to a routine.
Doug took the time to understand the challenges and guided me through every step in a way that worked for me. I was so happy I extended straight away."
★★★★★
How the f**k did it get this bad?!
After 10 years stuck behind a desk, working boring office jobs, I hit rock bottom.
I was overweight, burnt out, and barely recognised the man I saw in the mirror.
I used to spend the weekdays waiting for 5pm, and the weekends getting drunk to escape from the life I'd grown to hate.
I'd lost my drive, and at one point, I even lost the will to live.
This was me back then. Scoffing a double cheeseburger with a beer I'd snuck into McDonalds.
When my friend showed me that photo I knew I had to make some big changes.
But it didn’t exactly go to plan…
The conflicting advice on social media had me completely confused.
I spent months yo-yo'ing from one diet to the next, without any success. I'd lose a few pounds, crash and gain it all back.
It wasn't working...
So instead of getting my advice from Instagram, I started reading dusty old text books and scientific journals.
It took 6 months, but after a lot of late nights I finally figured out where I was going wrong, and exactly what I needed to do to fix it.
I implemented what I'd learned and started burning fat straight away.
Within just 4 months I'd lost 50 lbs!
I had visible abs for the first time, and my arms were hugging my t-shirts.
My confidence skyrocketed, and a fter all those years, it finally felt like I was in control of my health again.
That experience didn't just change my body. It changed my entire life. And pretty soon, other guys started asking me what my secret was and how I'd done it.
Fast forward 6 years to today and I’ve helped thousands of men shred stubborn fat, get back into shape, and take control of their health once and for all, using The Primal Protocol.
Matt
"Before I started my testosterone levels were sub-optimal. Wind forward 5 months and I feel like a different man!
Doug's been there every step and I can't praise him enough! I'd highly recommend checking him out if you’re serious about making positive changes to your life."
★★★★★
Glenn
"As a busy dad of two, working in a stressful job this program has fitted in perfectly with my schedule.
I've gone from burnt out, overweight 'dadbod' to the best shape of my life. I lost 15kg in 6 months and now my son asks if his daddy is going on Gladiators!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
What You Get
The Primal Protocol gives you the four pillars that every man needs to transform his body, and keep the results for life.
Macros 🍗
Simple, sustainable nutrition targets tailored to your goals. No guesswork, no gimmicks, no cutting out the foods you love. Just a system that works.
Mindset 🧠
Coaching that rewires how you think about your fitness, and destroys your negative self talk or limiting beliefs — so you can stay consistent, beat self-sabotage, and finally follow through.
Workouts 🏋
A personalised training plan with time-efficient workouts based on your goals and experience level, that you can do from home or in the gym, complete with instructional videos for every exercise.
Habits 📆
Your own customised habits dashboard so you can track your progress, build consistency and lock in daily non-negotiable habits that keep you accountable and drive results.
Plus...
✅ Daily SMS support
✅ Weekly accountability check in's
✅ Access to the private community
✅ Access to over 100 exclusive videos & resources
Money Back Guarantee
Follow your plan and get results, or get your money back.
Simple.
This Is Perfect
For You If...
✅ You’ve tried losing weight before, but fallen off track and gained it back when life got busy.
✅ You're tired of waking up feeling flat before your feet even touch the floor, and barely recognise yourself in the mirror now.
✅ You’re sick to death of the conflicting advice and just want a simple system that actually works for a guy like you!
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Choose Your Package
An experienced personal trainer will charge you $60-$100 for one hour in the gym.
I'll give you a personalised workout and nutrition plan with daily accountability, and weekly check-in's - all for a fraction of the price.
Essentials
$549 for 12 weeks
✅ Personalised Workout Program
✅ Tailored Nutrition Targets & Macros
✅ Daily SMS support
✅ Weekly Accountability Check In
✅ Access to the Private Community
✅ Exclusive Video Content
✅ Recipe Books & Cheat Sheets
Elite
$799 for 12 weeks
✅ Everything on Essentials, PLUS...
✅ 24-Hour Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Private Coaching Calls every month
✅ Full Money Back Guarantee
Transform
$1,299 for 24 weeks
✅ Everything on Essentials
✅ Everything on Elite
✅ Double the coaching time
✅ Save $300!
Still Not Sure?
I get it! Investing in your health isn’t something you take lightly.
So if you’ve got any questions or just want to make sure it's the right fit, leave your details and I’ll reach out to you within 24 hours.
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
Why is the program 12 weeks?
I've tried week to week, month to month, and 4, 8 & 12 week programs. After 5 years experience I have the data which proves that the 12 week program gets people the best results. Best results = best value for you!
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.