Lock in this Winter and Melt your Visceral Belly Fat

Get the proven protocol that's already helped 1000's of men build a body they're proud of and get their confidence back (without cutting their favourite food or spending hours on the treadmill!)

Sam

“I lost 65lbs and learnt how to build exercise & healthy food into my life without having to overhaul it.

10/10 recommend.”

★★★★★

Pete

“I feel 10 years younger! I've got my energy and my confidence back. Hands down the best program I've tried"

★★★★★

James

“The accountability has been a

game-changer. Doug gave me a simple plan that was easy to follow. I just wish I'd started sooner!"

★★★★★

Does This Sound Like You?

✅ You've got a tonne of responsibilities and every time you try to get back in shape "life" throws you off track.

✅ You don't even recognise yourself in the mirror anymore, and it's destroying your self confidence.

✅ You're exhausted by 3pm every day and feel like a phone that's stuck on low power mode.

✅ You’re overwhelmed by the conflicting advice online and just want a plan that's easy to follow and actually works for guys over 35!

If that sounds like you, keep reading...

Here's The Problem

Most fitness programs expect you to re-arrange your life, cut the food you love, and spend your life at the gym. That's why they fail.

The Primal Protocol is built around your life. So whether you're stuck behind a desk or juggling kids and chaos every day, you'll get all the tools you need to finally see results that actually stick.

Their Way

❌ Random workouts

❌ Crash diets

❌ Zero accountability

❌ Burnout and frustration

The Primal Protocol

✅ Structured workout programs

Flexible nutrition plans

✅ Weekly accountability check in

✅ Visible results that last

What You Get

🏋️ All your workouts and nutrition taken care of


📲 Direct access to Doug as your coach


✅ Real accountability with weekly check in's to keep you on track

🎥 Exclusive access to over 100 videos that aren't on YouTube


💪🏼 Visible results that actually last (or your money back)

Your 6 Month Blueprint

Step 1: Launch 🚀

You'll get access to your workout and nutrition plan within 24 hours of joining the program.

Then you'll have a private kick-off call with Doug so he can walk you through the program and answer any questions.

Step 2: Build 🏗️

You’ll receieve a dashboard to track your progress and help you build habits that get real results.

Then Doug will keep you on track with weekly accountability check-ins and a private coaching call every month.

Step 3: Transform 🦸🏻‍♂️

In 6 months you won’t even recognise yourself.

Your belt will be two notches tighter, your arms will fill out your t-shirt, and you'll have 10x the energy and confidence.

Your only complaint will be that you have to buy a whole new wardrobe! 😂

Matt

"My Testosterone levels were sub-optimal before I started. Now I feel like a different man! Doug was there every step of the way and I cannot praise him enough!"

★★★★★

Glenn

"This program has fitted perfectly with my schedule. I've gone from overweight 'dadbod' to the best shape of my life. Now my son asks if his daddy is going on Gladiators!"

★★★★★

Will

"I can't recommend Doug highly enough! I've always struggled to stick to a routine but Doug guided me through every step . I was so happy I extended straight away."

★★★★★

Money Back Guarantee

You’ve probably tried other programs in the past. And I'm guessing you didn't get the results you hoped for!

But I've got so much confidence in my program that I'm happy to offer you a full money back guarantee.

That means if you follow your program and don't get amazing results, I’ll refund your money. No questions asked.

John

"I’ve seen positive changes in my body that I didn't think I'd see! Doug helped me with my nutrition, habits & mental health"

★★★★★

Sam

"Doug created a bespoke plan for me, told me exactly what I needed to do and motivates me in exactly the way I needed!

★★★★★

Umar

"I followed Doug's advice and the results speak for themself. I lose so much belly fat in 2 months and now I know what works!"

★★★★★

Premium Online Coaching

£597 / $749 for 12 weeks

✅ Personalised gym or home workout program

✅ Personalised calorie & nutrition targets in line with your goal

✅ Weekly check in's and a monthly coaching call with Doug

✅ Lifetime access to the exclusive community

✅ Access to 120 healthy, high protein recipes

✅ Access to the exclusive video classroom with over 100 lessons

Money back guarantee if you don't get results!

OR

Ready To Lock In?

Elite Coaching Program

£997 for 6 Months

✅ Private Kick Off Call with Doug


✅ Workout Program & Nutrition Targets


✅ Daily WhatsApp Support


✅ Weekly Accountability Check In


✅ Monthly Coaching Call with Doug

✅ Full access to the Private Community

✅ Money Back Guarantee


Bonus #1: Exclusive access to Doug's AI ChatBot


Bonus #2: Exclusive access to 100+ videos that aren't on YouTube


Bonus #3: The Anti Diet Recipe Book

*Financing Available On Request*

Still On The Fence?

I understand! Investing in your health isn’t something you take lightly.

If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details and I’ll be in touch within 24 hours

Ready To Lock In?

Are you ready to lock in?

Complete the short application form below and if you're a good fit for the program we'll reach out.

UPDATE: Only 1 spaces left for Sept 2025 intake.

FAQs

Who is this program for?

80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.

How does online coaching work?

You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.

How soon can I expect results?

I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.

Is this for the UK only?

This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.

What will my meal plan look like?

I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.

How often do I have to exercise?

You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.

Can I workout at home?

Yes. I will create you a personalised workout plan that you can do in the gym or at home.

Why should I choose you?

Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.

I have more questions! How can I get in contact with you?

Email me at [email protected] and I am happy to answer any other questions you have.

Lock in this Winter and Melt your Visceral Belly Fat

Get the proven protocol that's already helped 1000's of men build a body they're proud of and get their confidence back (without cutting their favorite food or spending hours on the treadmill!)

Sam

“I lost 65lbs and learnt how to build exercise & healthy food into my life without having to overhaul it. 10/10 recommend.”

★★★★★

James

“The accountability has been a

game-changer. Doug gave me a simple plan that was easy to follow. I just wish I'd started sooner!"

★★★★★

Does This

Sound Like You?

✅ You've got a tonne of responsibilities and every time you try to get back in shape "life" throws you off track.

✅ You don't even recognise yourself in the mirror anymore, and it's destroying your self confidence.

✅ You're exhausted by 3pm every day and feel like a phone that's stuck on low power mode.

✅ You’re overwhelmed by the conflicting advice online and just want a plan that's easy to follow and actually works for guys over 35!

If that sounds like you, keep reading...

Here's The Problem

Most fitness programs expect you to re-arrange your life, cut the food you love, and spend your life at the gym.

That's why they fail.

Their Way

❌ Random workouts

❌ Crash diets

❌ Zero accountability

❌ Burnout and frustration

The Primal Protocol

✅ Structured workout programs

Flexible nutrition plans

✅ Weekly accountability check in

✅ Visible results that last

The Primal Protocol is built around your life. So whether you're stuck behind a desk or juggling kids and chaos every day, you'll get all the tools you need to finally see results that actually stick.

What You Get

🏋️ All your workouts and nutrition

taken care of


📲 Direct access to Doug as your coach


✅ Real accountability with weekly check in's to keep you on track

🎥 Exclusive access to over 100 videos that aren't on YouTube


💪🏼 Visible results that actually last

(or your money back)

Your 6 Month Blueprint

Step 1: Launch 🚀

You'll get access to your workout and nutrition plan within 24 hours of joining the program.

Then you'll have a private kick-off call with Doug so he can walk you through the program and answer any questions.

Step 2: Build 🏗️

You’ll receieve a dashboard to track your progress and help you build habits that get real results.

Then Doug will keep you on track with weekly accountability check-ins and a private coaching call every month.

Step 3: Transform 🦸🏻‍♂️

In 6 months you won’t recognise yourself.

Your belt will be two notches tighter, your arms will fill out your t-shirt, and you'll have 10x the energy and confidence.

Your only complaint will be that you have to buy a whole new wardrobe! 😂

Pete

“I feel 10 years younger! I've finally got my energy and my confidence back. Hands down the best program I've ever tried"

★★★★★

Will

"I can't recommend Doug highly enough! I've always struggled to stick to a routine but Doug guided me through every step . I was so happy I extended straight away."

★★★★★

Premium Online Coaching

£597 / $749 for 12 weeks

✅ Personalised gym or home workout program

✅ Custom calorie & nutrition targets in line with your goal

✅ Weekly check in's and a monthly coaching call with Doug

✅ Lifetime access to the exclusive community

✅ Access to 120 healthy, high protein recipes

✅ Access to the exclusive video classroom with over 100 lessons

✅ Money back guarantee if you don't get results!

OR

Money Back Guarantee

You’ve probably tried other programs in the past. And I'm guessing you didn't get the results you hoped for!

But I've got so much confidence in my program that I'm happy to offer you a full money back guarantee.

That means if you follow your program and don't get amazing results, I’ll refund your money. No questions asked.

Matt

"My T levels were sub-optimal before I started. Now I feel like a different man! Doug was there every step and I can't praise him enough!"

★★★★★

Glenn

"This program has fitted perfectly with my schedule. I've gone from overweight 'dadbod' to the best shape of my life. Now my son asks if his daddy is going on Gladiators!"

★★★★★

Premium Online Coaching

£597 / $749 for 12 weeks

✅ Personalised gym or home workout program

✅ Custom calorie & nutrition targets in line with your goal

✅ Weekly check in's and a monthly coaching call with Doug

✅ Lifetime access to the exclusive community

✅ Access to 120 healthy, high protein recipes

✅ Access to the exclusive video classroom with over 100 lessons

✅ Money back guarantee if you don't get results!

OR

Ready To Lock In?

Elite Coaching Program

£997 for 6 Months


✅ Private Kick Off Call with Doug


✅ Workout Program & Nutrition Targets


✅ Daily WhatsApp Support


✅ Weekly Accountability Check In


✅ Monthly Coaching Call with Doug

✅ Full access to the Private Community

✅ Money Back Guarantee


Bonus #1: Exclusive access to Doug's AI ChatBot


Bonus #2: Exclusive access to 100+ videos that aren't on YouTube


Bonus #3: The Anti Diet Recipe Book

*Financing Available On Request*

Still On The Fence?

I understand! Investing in your health isn’t something you take lightly.

If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details below and I’ll be in touch within 24 hours.

Apply Now

Are you ready to lock in?

Complete the short application form below and if you're a good fit for the program we'll reach out.

UPDATE: Only 1 space left for Sept 2025 intake.

Premium Online Coaching

£597 / $749 for 12 weeks

✅ Personalised gym or home workout program

✅ Custom calorie & nutrition targets in line with your goal

✅ Weekly check in's and a monthly coaching call with Doug

✅ Lifetime access to the exclusive community

✅ Access to 120 healthy, high protein recipes

✅ Access to the exclusive video classroom with over 100 lessons

✅ Money back guarantee if you don't get results!

OR

Premium Online Coaching

£597 / $749 for 12 weeks

✅ Personalised gym or home workout program

✅ Custom calorie & nutrition targets in line with your goal

✅ Weekly check in's and a monthly coaching call with Doug

✅ Lifetime access to the exclusive community

✅ Access to 120 healthy, high protein recipes

✅ Access to the exclusive video classroom with over 100 lessons

✅ Money back guarantee if you don't get results!

OR

FAQs

Who is this program for?

80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.

How does online coaching work?

You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.

How soon can I expect results?

I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.

Is this for the UK only?

This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.

What will my meal plan look like?

I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.

How often do I have to exercise?

You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.

Can I workout at home?

Yes. I will create you a personalised workout plan that you can do in the gym or at home.

Why should I choose you?

Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.

I have more questions! How can I get in contact with you?

Email me at [email protected] and I am happy to answer any other questions you have.

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