The Primal Protocol
Lose 10kg of Stubborn Fat in 16 weeks
(Or I’ll give you your money back)
No cutting carbs. No hours on the treadmill.
No eating out of Tupperware.
Sam
“I lost 65lbs and learnt how to build exercise & healthy food into my life without having to overhaul it.
10/10 recommend.”
★★★★★
Pete
“I feel 10 years younger! I've got my energy and my confidence back. Hands down the best program I've tried"
★★★★★
James
“The accountability has been a
game-changer. Doug gave me a simple plan that was easy to follow. I just wish I'd started sooner!"
★★★★★
You've Been Lied To
Most fitness programs expect you to re-arrange your life, cut out the food you love, and live in the gym. That's why they fail.
The Primal Protocol works because it’s built around your life - not the other way around.
So whether you're stuck behind a desk, traveling for work, or juggling kids and chaos, you'll have everything you need to stay consistent, and finally see results that last.
Their Way
❌ 5 random workouts a week
❌ Exhausting cardio
❌ Crash diets
❌ Cookie cutter plans
❌ Burnout and frustration
The Primal Protocol
✅ 3 structured workouts a week
✅ No boring cardio
✅ Flexible nutrition system
✅ Personalised plan
✅ Sustainable results
How It Works
Step 1: Launch 🚀
Within 24 hours of joining, you'll receive your personalised workout plan and nutrition targets, so you can start making progress straight away.
You’ll also get access to exercise demo videos so you know exactly what to do, and my ‘Anti-Diet’ recipe book so you can burn fat without living on salads.
Then we’ll jump on a private kick-off call where I’ll walk you through everything and answer your questions, so you feel 100% confident from day one.
Step 2: Build 🏗️
This is where consistency gets locked in. You’ll get a customised dashboard to track your progress and build the habits that get real results, and create lasting change.
Even when life gets busy and motivation dips, I'll keep you on track with weekly check-ins and monthly coaching calls. And you’ll get my private phone number so you’ve got direct access to me on WhatsApp.
Step 3: Transform 🔋
By the end of the program you’ll be in the best shape of your life and firing on all cylinders, with 10 times the energy and confidence you started with.
Your stomach will be flat, your arms will fill out your t-shirts and your belt will be two notches tighter. You won’t even recognise the man in the mirror.
Your friends and family will notice the way you carry yourself differently, and your only complaint will be how much you had to spend on a new wardrobe!
Matt
"My Testosterone levels were sub-optimal before I started. Now I feel like a different man! Doug was there every step of the way and I cannot praise him enough!"
★★★★★
Glenn
"This program has fitted perfectly with my schedule. I've gone from overweight 'dadbod' to the best shape of my life. Now my son asks if his daddy is going on Gladiators!"
★★★★★
Will
"I can't recommend Doug highly enough! I've always struggled to stick to a routine but Doug guided me through every step . I was so happy I extended straight away."
★★★★★
Does This Sound Like You?
✅ Every time you try to get back in shape life knocks you off track, and you end up back at square one.
✅ You're running on fumes by 3pm most days and feel like an iPhone that's stuck on low power mode.
✅ You don't even recognise the guy in the mirror anymore, and it's messing with your confidence.
✅ You’re sick of the bullsh*t and just want a plan that actually works, and someone who can keep you on track.
If you're nodding your head, then this is for you!
Money Back Guarantee
You’ve probably tried other programs in the past, and didn't get the results you hoped for.
I've got so much confidence in my program that I'm happy to offer you a
full money back guarantee.
That means if you follow your program and don’t lose 10kg, I’ll refund your money. No questions asked.
John
"I’ve seen positive changes in my body that I didn't think I'd see! Doug helped me with my nutrition, habits & mental health"
★★★★★
Sam
"Doug created a bespoke plan for me, told me exactly what I needed to do and motivates me in exactly the way I needed!
★★★★★
Umar
"I followed Doug's advice and the results speak for themself. I lose so much belly fat in 2 months and now I know what works!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Personalised calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Are You Ready To Lock In?
The trainer in your local gym will charge you $75 a week to count your reps and say "eat more protein".
I'll give you a full 16 week workout and nutrition program, hold you accountable at every step, and get you in the best shape of your life...for a fraction of the price.
Start Your
16 Week Transformation
For Just $997
✅ 24 Hour Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Workout Program & Nutrition Targets
✅ Daily WhatsApp Support
✅ Weekly Accountability Check In
✅ Monthly Coaching Call with Doug
✅ Access to the Private Community
✅ Bonus #1: Unlimited Access to Doug A.I.
✅ Bonus #2: Exclusive Video Content
✅ Bonus #3: Copy of The Anti Diet Recipe Book
✅ Full Money Back Guarantee
*Financing Options Available On Request*
Still On The Fence?
I get it! Investing in your health isn’t something you take lightly.
If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details and I’ll be in touch within 24 hours
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
Why is the program 12 weeks?
I've tried week to week, month to month, and 4, 8 & 12 week programs. After 5 years experience I have the data which proves that the 12 week program gets people the best results. Best results = best value for you!
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.
The Primal Protocol
Lose 10kg of Stubborn Fat in 16 weeks
(Or I’ll give you your money back)
No cutting carbs.
No hours on the treadmill.
No eating out of Tupperware.
Sam
“I lost 65lbs and learnt how to build exercise & healthy food into my life without having to overhaul it. 10/10 recommend.”
★★★★★
James
“The accountability has been a
game-changer. Doug gave me a simple plan that was easy to follow. I just wish I'd started sooner!"
★★★★★
You've Been Lied To
Most fitness programs expect you to re-arrange your life, cut out the food you love, and live in the gym. That's why they fail.
Their Way
❌ 5 random workouts a week
❌ Exhausting cardio
❌ Crash diets
❌ Cookie cutter plans
❌ Burnout and frustration
The Primal Protocol
✅ 3 structured workouts a week
✅ No boring cardio
✅ Flexible nutrition system
✅ Personalised plan
✅ Sustainable results
The Primal Protocol works because it’s built around your life - not the other way around.
So whether you're stuck behind a desk, traveling for work, or juggling kids and chaos, you'll have everything you need to stay consistent, and finally see results that last.
How It Works
Step 1: Launch 🚀
Within 24 hours of joining, you'll receive your personalised workout plan and nutrition targets, so you can start making progress straight away.
You’ll also get access to exercise demo videos so you know exactly what to do, and my "Anti-Diet" recipe book so you can burn fat without living on salads.
Then we’ll jump on a private kick-off call where I’ll walk you through everything and answer your questions, so you feel 100% confident from day one.
Step 2: Build 🏗️
This is where consistency gets locked in. You’ll get a customised dashboard to track your progress and build the habits that get real results, and create lasting change.
Even when life gets busy and motivation dips, I'll keep you on track with weekly check-ins and monthly coaching calls.
And you’ll get my private phone number so you’ve got direct access to me on WhatsApp.
Step 3: Transform 🔋
By the end of the program you’ll be in the best shape of your life and firing on all cylinders, with 10 times the energy and confidence you started with.
Your stomach will be flat, your arms will fill out your t-shirts and your belt will be two notches tighter. You won’t even recognise the man in the mirror.
Your friends and family will notice the way you carry yourself differently, and your only complaint will be how much you had to spend on a new wardrobe!
Pete
“I feel 10 years younger! I've finally got my energy and my confidence back. Hands down the best program I've ever tried"
★★★★★
Will
"I can't recommend Doug highly enough! I've always struggled to stick to a routine but Doug guided me through every step . I was so happy I extended straight away."
★★★★★
Does This
Sound Like You?
✅ Every time you try to get back in shape life knocks you off track, and you end up back at square one.
✅ You're running on fumes by 3pm most days and feel like an iPhone that's stuck on low power mode.
✅ You don't even recognise the guy in the mirror anymore, and it's messing with your confidence.
✅ You’re sick of the bullsh*t and just want a plan that actually works, and someone who can keep you on track.
If you're nodding your head, then this is for you!
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Money Back Guarantee
You’ve probably tried other programs in the past, and didn't get the results you hoped for.
I've got so much confidence in my program that I'm happy to offer you a full money back guarantee.
That means if you follow your program and don’t lose 10kg, I’ll refund your money. No questions asked.
Matt
"My T levels were sub-optimal before I started. Now I feel like a different man! Doug was there every step and I can't praise him enough!"
★★★★★
Glenn
"This program has fitted perfectly with my schedule. I've gone from overweight 'dadbod' to the best shape of my life. Now my son asks if his daddy is going on Gladiators!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Are You Ready To Lock In?
The trainer in your local gym will charge you $75 a week to count your reps and say "eat more protein".
I'll give you a full 16 week workout and nutrition program, hold you accountable at every step, and get you in the best shape of your life...for a fraction of the price.
Start Your
16 Week Transformation
For Just $997
✅ 24 Hour Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Workout Program & Nutrition Targets
✅ Daily WhatsApp Support
✅ Weekly Accountability Check In
✅ Monthly Coaching Call with Doug
✅ Access to the Private Community
✅ Bonus #1: Access to Doug A.I.
✅ Bonus #2: Exclusive Video Content
✅ Bonus #3: The Anti Diet Recipe Book
✅ Full Money Back Guarantee
*Financing Options Available On Request*
Still On The Fence?
I get it! Investing in your health isn’t something you take lightly.
If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details below and I’ll be in touch within 24 hours.
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
Why is the program 12 weeks?
I've tried week to week, month to month, and 4, 8 & 12 week programs. After 5 years experience I have the data which proves that the 12 week program gets people the best results. Best results = best value for you!
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.