The Primal Protocol
Helping Men Over 35 Burn Stubborn Fat and Build Lean Muscle Without a Boring Meal Plan or Brutal Workout Routine
Step 1: Watch the short video to see how it works
Build a lean, strong body with
less than 2 hours of exercise a week
Sam
“I lost 65lbs and learned how to build exercise & healthy food into my life without a strict diet. 10/10 recommend.”
★★★★★
Pete
“I feel 10 years younger, I've got my energy and confidence back. Hands down the best program I've tried"
★★★★★
James
“The accountability has been game-changing. I got a simple plan that was easy to follow. I wish I'd started sooner!"
★★★★★
How It Works
Most programs are designed by young guys, for young guys. They expect you to re-arrange your life, cut out your favourite food, and live at the gym. That's why they fail.
This program is built especially for men over 35. Whether you’re stuck behind a desk or negotiating with your kids, it fits around your life and gives you the structure and accountability you need to see real results that last!
Step 1: Launch 🚀
Your personalised workout and nutrition plan will be set up within 24 hours so you can start making progress straight away. I'll walk you through everything and answer any questions so you feel confident from day 1.
Step 2: Build 🏗️
I'll help you build the habits and systems you need to create lasting change so that you can start burning fat from week 1, and feel your energy and confidence coming back.
Step 3: Bump 😱
When life gets busy and motivation dips I'll be there to hold you accountable and keep you on track so you don't get de-railed by 'the bump' and slip back into old habits.
Step 4: Transform 🦍
In 12 weeks you'll have a lean, strong body you’re proud of, with 10x the energy and confidence. Your friends will notice how different you look and see how different you carry yourself, and your only regret will be that you didn't start sooner!
Matt
"Before I started my testosterone levels were sub-optimal. Wind forward 5 months and I feel like a different man!
Doug's been there every step and I can't praise him enough! I'd highly recommend checking him out if you’re serious about making positive changes to your life."
★★★★★
Glenn
"As a busy dad of two, working in a stressful job this program has fitted in perfectly with my schedule.
I've gone from burnt out, overweight 'dadbod' to the best shape of my life. I lost 15kg in 6 months and now my son asks if his daddy is going on Gladiators!"
★★★★★
Will
"I cannot recommend Doug highly enough! I've never been fitness minded and always struggled to stick to a routine.
Doug took the time to understand the challenges and guided me through every step in a way that worked for me. I was so happy I extended straight away."
★★★★★
How the f**k did it get this bad?!
After 10 years stuck behind a desk, working boring office jobs, I hit rock bottom.
I was 50 pounds overweight, burnt out, and barely recognised the man I saw in the mirror.
I spent the weekdays waiting for the clock to strike 5pm, and the weekends getting drunk to escape the life I hated.
I'd lost my drive, and at one point, I even lost the will to live.
This was me back then. Scoffing a double cheeseburger with a beer I'd snuck into McDonalds.
That photo was the slap in the face I needed and I started making big changes.
But…it didn’t exactly go to plan!
The conflicting advice on social media completely confused me, and I spent months yo-yo'ing from one diet to the next.
I'd lose a few pounds, crash, give up and gain it all back.
My plan wasn’t working! I needed a fresh approach.
So instead of getting my advice from Instagram, I started reading dusty old text books and scientific journals.
It took 6 months, but after a lot of late nights I finally figured out where I was going wrong, and exactly what I needed to do to fix it.
I put everything I'd learned into practise, and what happened next blew me away…
Within just 4 months, I'd lost 50 lbs!
I had visible abs for the first time.
My arms were hugging my t-shirts.
My confidence skyrocketed!
And after all those years, it finally felt like I was in control of my health again.
That experience didn't just change my body. It changed my entire life.
Because pretty soon, other guys started asking me how I'd done it.
Fast forward 6 years to today, and I’ve helped thousands of men build a lean, strong body they can be proud of, using The Primal Protocol.
John
"Doug listened to my challenges and built a bespoke package covering nutrition, sleep, habits and mental health.
I would definitely recommend Doug. I’ve seen positive changes in my body that I didn't think I'd see!"
★★★★★
Sam
"Doug is honest & straight forward. He told me exactly what I needed to do and set out a way forward for me.
It’s not a one size fits all jobby! Doug created a bespoke plan for me and motivates me in exactly the way I need."
★★★★★
Umar
"Doug gave me a bespoke training program and took the time to explain everything clearly.
I took all his advice and the results speak for themself. In 2 months I lost so much belly fat and now I know what works!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Personalised calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
What You Get
The Primal Protocol is built to give you everything you need to create a healthy, sustainable lifestyle.
Macros 🍗
Simple, sustainable nutrition targets that are tailored to you, with access to my recipe book so you can burn fat eating delicious meals. You’re not going to have to cut out your favourite food or second guess yourself in the kitchen anymore.
Mindset 🧠
Coaching that rewires your mind, destroys negative self talk and dismantles your limiting beliefs, so you can finally stay consistent and hit your goals.
Workouts 🏋
A fully personalised training plan that's sent straight to your phone, with workouts which you can do at home or in the gym, and demo videos of every exercise so you know exactly what to do..
Habits 📆
Your own customised habits dashboard that will keep you accountable, help you lock in daily non-negotiables, track your progress, build consistency and get real results that last.
Plus...
✅ Daily SMS Support
✅ Weekly Accountability Check In's
✅ Exclusive Access to the Private Community
✅ Over 100 exclusive videos and resources
Money Back Guarantee
You’ve probably tried other programs before, and not got the results you wanted.
But I've got so much confidence in my program that I'll give you a full money back guarantee.
That means if you follow your program and don’t get amazing results, I’ll refund your money. No questions asked.
This Is Perfect For You If...
✅ You’ve tried losing weight before, but fallen off track and gained it back when life got busy.
✅ You're tired of waking up feeling flat before your feet even touch the floor.
✅ You barely recognise yourself in the mirror now.
✅ You’re sick to death of the conflicting advice and just want a simple system that actually works!
Choose Your Package
An experienced coach will charge you $60-100 for just one hour in the gym.
I'll give you a 12 week personalised workout and nutrition plan with daily accountability, and weekly check-in's for a fraction of the price!
Essentials
$549 for 12 weeks
✅ Personalised Workout Program
✅ Tailored Nutrition Targets
✅ Daily SMS support
✅ Weekly Accountability Check In
✅ Access to the Private Community
✅ Exclusive Video Content
✅ Recipe Books & Cheat Sheets
Elite
$799 for 12 weeks
✅ Everything on Essentials, PLUS...
✅ Priority Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Private Coaching Calls every month
✅ Full Money Back Guarantee
Still Not Sure?
I get it! Investing in your health isn’t something you take lightly. So if you’ve got any questions or just want to make sure it's the right fit, leave your details and I’ll reach out to you within 24 hours.
Frequently Asked Questions
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
Why is the program 12 weeks?
I've tried week to week, month to month, and 4, 8 & 12 week programs. After 5 years experience I have the data which proves that the 12 week program gets people the best results. Best results = best value for you!
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.
The Primal Protocol
Helping Men Over 35 Burn Stubborn Fat and Build Lean Muscle Without a Boring Meal Plan or Brutal Workout Routine
Step 1: Watch the short video to see how it works
Build a lean, strong body with
less than 2 hours of exercise a week.
Sam
“I lost 65lbs and learned how to build exercise & healthy food into my life without a strict diet."
★★★★★
James
“The accountability has been game-changing. I got a simple plan that was easy to follow. I wish I'd started sooner!"
★★★★★
How It Works
Most programs are designed by young guys, for young guys. They expect you to re-arrange your life, cut out your favourite food, and live at the gym. That's why they fail.
This program is built specially for men over 35. Whether you’re stuck behind a desk or negotiating with your kids, it fits around your life and gives you the structure and accountability you need to see real results that last!
Step 1: Launch 🚀
Your personalised workout & nutrition plan will be set up within 24 hours so you can start making progress straight away. I'll walk you through everything and answer any questions.
Step 2: Build 🏗️
I'll help you build the habits and systems you need to create lasting change so that you can start burning fat from week 1, and feel your energy and confidence coming back.
Step 3: Bump 😱
When life gets busy and motivation dips I'll be there to hold you accountable and keep you on track so you don't get de-railed by 'the bump' and slip back into old habits.
Step 4: Transform 🦍
In 12 weeks you'll have a lean, strong body you’re proud of, with 10x the energy and confidence. Your friends will notice how different you look and your only regret will be that you didn't start sooner
Pete
“I feel 10 years younger, I've got my energy and confidence back. Hands down the best program I've tried"
★★★★★
Will
"I cannot recommend Doug highly enough! I've never been fitness minded and always struggled to stick to a routine.
Doug took the time to understand the challenges and guided me through every step in a way that worked for me. I was so happy I extended straight away."
★★★★★
How the f**k did it get this bad?!
After 10 years stuck behind a desk, working boring office jobs, I hit rock bottom.
I was 50 pounds overweight, burnt out, and barely recognised the man I saw in the mirror.
I spent the weekdays waiting for the clock to strike 5pm, and the weekends getting drunk to escape the life I hated.
I'd lost my drive, and at one point, I even lost the will to live.
This was me back then. Scoffing a double cheeseburger with a beer I'd snuck into McDonalds at 3am. Tragic!
That photo was the slap in the face I needed and I started making big changes.
But…it didn’t exactly go to plan!
The conflicting advice on social media completely confused me, and I spent months yo-yo'ing from one diet to the next.
I'd lose a few pounds, crash, give up and gain it all back.
My plan wasn’t working! I needed a fresh approach.
So instead of getting my advice from Instagram, I started reading dusty old text books and scientific journals.
It took 6 months, but after a lot of late nights I finally figured out where I was going wrong, and exactly what I needed to do to fix it.
I put everything I'd learned into practise, and what happened next blew me away…
Within just 4 months, I'd lost 50 lbs!
I had visible abs for the first time.
My arms were hugging my t-shirts.
My confidence skyrocketed!
And after all those years, it finally felt like I was in control of my health again.
That experience didn't just change my body. It changed my entire life.
Because pretty soon, other guys started asking me how I'd done it.
Fast forward 6 years to today, and I’ve helped thousands of men build a lean, strong body they can be proud of, using The Primal Protocol.
Matt
"Before I started my testosterone levels were sub-optimal. Wind forward 5 months and I feel like a different man!
Doug's been there every step and I can't praise him enough! I'd highly recommend checking him out if you’re serious about making positive changes to your life."
★★★★★
Glenn
"As a busy dad of two, working in a stressful job this program has fitted in perfectly with my schedule.
I've gone from burnt out, overweight 'dadbod' to the best shape of my life. I lost 15kg in 6 months and now my son asks if his daddy is going on Gladiators!"
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
What You Get
The Primal Protocol is built to give you everything you need to create a healthy, sustainable lifestyle.
Macros 🍗
Simple, sustainable nutrition targets that are tailored to you, with access to my recipe book so you can burn fat eating delicious meals.
Mindset 🧠
Coaching that rewires your mind, destroys negative self talk and dismantles your limiting beliefs, so you can finally stay consistent and hit your goals.
Workouts 🏋
A fully personalised training plan that's sent straight to your phone, with workouts which you can do at home or in the gym, and demo videos of every exercise so you know exactly what to do..
Habits 📆
Your own customised habits dashboard that will keep you accountable, help you lock in daily non-negotiables, track your progress, build consistency and get real results that last.
Plus...
✅ Daily SMS Support
✅ Weekly Accountability Check In's
✅ Exclusive Access to the Private Community
✅ Over 100 exclusive videos and resources
Money Back Guarantee
You’ve probably tried other programs before, and not got the results you wanted.
But I've got so much confidence in my program that I'll give you a full money back guarantee.
That means if you follow your program and don’t get amazing results, I’ll refund your money. No questions asked.
This Is Perfect
For You If...
✅ You’ve tried losing weight before, but fallen off track and gained it back when life got busy.
✅ You're tired of waking up feeling flat before your feet even touch the floor.
✅ You barely recognise yourself in the mirror anymore.
✅ You’re sick to death of the conflicting advice and just want a simple system that actually works!
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Choose Your Package
An experienced coach will charge you $60-100 for just one hour in the gym.
I'll give you a 12 week personalised workout and nutrition plan with daily accountability, and weekly check-in's for a fraction of the price!
Essentials
$549 for 12 weeks
✅ Personalised Workout Program
✅ Tailored Nutrition Targets
✅ Daily SMS support
✅ Weekly Accountability Check In
✅ Access to the Private Community
✅ Exclusive Video Content
✅ Recipe Book & Cheat Sheets
Elite
$799 for 12 weeks
✅ Everything on Essentials, PLUS...
✅ Priority Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Private Coaching Calls every month
✅ Full Money Back Guarantee
Still Not Sure?
I get it! Investing in your health isn’t something you take lightly.
So if you’ve got any questions or just want to make sure it's the right fit, leave your details and I’ll reach out to you within 24 hours.
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
Why is the program 12 weeks?
I've tried week to week, month to month, and 4, 8 & 12 week programs. After 5 years experience I have the data which proves that the 12 week program gets people the best results. Best results = best value for you!
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.